Universal Design: The HUMBLES Method for User-Centred Business, written
by Francesc Aragall and Jordi Montaña and published by
Gower, provides an
innovative method to support businesses wishing to increase the number of
satisfied users and clients and enhance their reputation by adapting their
products and services to the diversity of their actual and potential customers,
taking into account their needs, wishes and expectations.
The HUMBLES method (© Aragall) consists of a progressive, seven-phase
approach for implementing Design for All within a business. By incorporating
the user’s point of view, it enables companies to evaluate their business
strategies in order to improve provide an improved, more customer-oriented
experience, and thereby gain a competitive advantage in the marketplace.
As well as a comprehensive guide to the method, the book provides case
studies of multinational business which have successfully incorporated
Design for All into their working practices.
Download the table of contents.
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